🐴 The Dark Horse in the Smart Home Industry

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Good morning and Happy Friday. Apologies we’ve been slightly MIA, it’s been an incredibly busy summer, but we have some big things in the works. More to come.

Before you dive into today’s edition, be sure to check out our partner, Mode Mobile, which is turning your phone from a cost to an income source…

It Took 15 Years to Disrupt the iPhone🤳

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Mode saw 150x revenue growth from 2019 to 2022, a leap that has made them one of America’s fastest growing companies. Mode is on a mission to disrupt the entire industry with their "EarnPhone," a budget smartphone that’s helped consumers earn and save $150M+ for activities like listening to music, playing games, and ... even charging their devices?!

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*Disclosure: Please read the offering circular at invest.modemobile.com. This is a paid advertisement for Mode Mobile’s Regulation CF Offering.

🐴 The Dark Horse in the Smart Home Industry

State of Smart Homes

There are dozens of companies that help contribute to the smart home industry – which analysts estimate is worth $102 billion as of 2023.

To start, there are plenty of companies that power the technology behind-the-scenes like Honeywell, Siemens, Sony, and ADT. Then, there are also the more popular consumer-facing brands like Amazon, Apple, and Google as well as their respective portfolios of brands and assistants.

However, one company recently announced that they’re expanding into smart homes and they could be a dark horse that takes on the major players. That would be Roku.

Most consumers are familiar with Roku from their branded streaming-friendly TVs as well as its proprietary TV channel. But, moving forward, CEO Anthony Woods has stated that the streaming TV company wants to make a push into licensing operating systems that power connected houses.

Roku’s Positioning

The decision for Roku to push into smart homes comes from CEO Anthony Woods’ belief that, within ten years, every single home will have an operating system. This is the same strategy that he had for Smart TVs just a few years ago and is what inspired him to pivot the company from TVs to TV operating systems. Now, Roku hopes to achieve similar success by building a custom operating system for the entire smart home.

Roku has already started offering a plethora of smart home products including security systems, cameras, video doorbells, plugs, and lights – all of which can be accessed through the Roku Smart Home app. However, it also has another big advantage that could help it compete in the industry and beat out newer startups: brand recognition.

While Roku’s brand recognition might not be on par with Google, Amazon, or Apple, it still has 71 million active accounts and a rapidly growing proprietary channel. Unlike many smart home startups, Roku is an already-known and trusted name in many households across the US.

When they start launching smart home products, it will be an easy company for customers to say yes to.

Taking on the Competition

While the company is still unprofitable, Roku has a successful track record of taking on tech giants and winning. As of 2021, Roku boasted the top-selling smart-TV operating system in North America, beating out rivals like Google’s Android TV and Amazon’s FireTV.

Additionally, just like Amazon, Apple, and Google, Roku understands the benefits of offering both hardware and software products. Roku typically doesn’t make money from its connected hardware products. But, the revenue stream that it earns from hardware helps it lower the cost of its software offerings to attract more customers.

As of now, Roku does not plan to merge with another company, and just like the biblical figure David, it plans to take on Goliath all by itself. However, Roku will undoubtedly have its work cut out for it since there are several Goliaths to take down in the streaming industry.

It Took 15 Years to Disrupt the iPhone🤳

Tech Startup With Traction: Turn your phone from a cost to an income source. Intriguing idea, isn't it? This is why, we have our eyes on the launch of Mode Mobile’s Pre-IPO Offering. It’s the latest in a series of impressive raises among smartphone innovators, likely spurred by Apple’s recent $3+ trillion valuation.

Mode saw 150x revenue growth from 2019 to 2022, a leap that has made them one of America’s fastest growing companies. Mode is on a mission to disrupt the entire industry with their "EarnPhone," a budget smartphone that’s helped consumers earn and save $150M+ for activities like listening to music, playing games, and ... even charging their devices?!

Over 11,000 investors already acquired shares — and with only days remaining prior to their bonus tier closing, allocations are limited.

📈 Claim Exclusive 110% Bonus: $0.16/Share*

*Disclosure: Please read the offering circular at invest.modemobile.com. This is a paid advertisement for Mode Mobile’s Regulation CF Offering.